Ladli Behna Scheme Linked to Sustainable Livelihoods

Ladli Behna Scheme to Promote Sustainable Livelihoods and Self-Reliance

The Ladli Behna Scheme will no longer remain limited to monthly financial assistance. The state government is now working to connect beneficiary women with sustainable livelihoods and long-term economic self-reliance. In Ujjain district alone, nearly 340,000 women are enrolled in the scheme, many of whom already rely on the monthly support as a step toward self-sufficiency.

Building on this foundation, the government aims to provide women with a stable and dignified source of regular income. The initiative will begin as a pilot project in Ujjain and Anuppur districts and will later be expanded to other districts based on its success.

Linking Women with Handloom and Handicrafts

Under the new initiative, Ladli Behna beneficiaries will be connected with handloom and handicraft activities. Selected women will be provided with looms and spinning wheels, enabling them to work from home in weaving and spinning. They will also receive practical training in weaving, design, dyeing, and finishing. Advanced tools will be used to enhance product quality to meet market demand.

Direct Market Access Through Government Brands

Products such as sarees, stoles, garments, and handicrafts made by Ladli Behna women will be sold through government brands like MrigNayani, Vindhya Valley, Kabira, and Prakrit. Sales centers will be expanded to the district level, and a franchise model will be introduced. Women’s groups and local entrepreneurs will be able to operate these outlets, reducing middlemen and ensuring better prices for producers.

Potential Income Opportunities

Women engaged in handloom and handicrafts can earn an additional monthly income ranging from ₹6,000 to ₹12,000. Group-based production can further increase earnings. These estimates are based on average incomes from Khadi and Village Industries units and women self-help groups.

Strong Foundation from Bhairavgarh

Bhairavgarh in Ujjain is already a well-known center for Batik art. Around 1,200 people are engaged in Batik, tailoring, and related activities, earning an average daily income of ₹300 to ₹400. The district has registered artisans in Batik printing, embroidery, jewelry, sculpture, Mandana art, woodcraft, metal craft, lacquer work, and terracotta. This existing ecosystem will help successfully implement the scheme.

Social Media and E-Commerce for Global Reach

A strategy is also being developed to promote Ladli Behna products through social media and e-commerce platforms. This will help local products reach national and international markets, creating a new identity for traditional crafts.