Tata Group has once again been declared the most valuable brand in India. This information was given in the latest report of Brand Finance.
According to the Brand Finance India-100 2024 report, the brand value of Tata Group has grown by 9% to $28.6 billion i.e. Rs 2.38 lakh crore.
This growth in the brand value of Tata Group has been seen due to strong focus on digitalization, e-commerce, electric vehicles and electronics.
According to the report, Infosys is the second most valuable brand in India after Tata. The brand value of Infosys has increased to $14.2 billion i.e. Rs 1.18 lakh crore.
HDFC Group is at number three with a brand value of $10.4 billion (Rs 86 thousand crore). The merger of HDFC Limited and HDFC Bank has seen an increase in the brand value of HDFC Group.
Savio D'Souza, Senior Director, Brand Finance, attributes Tata's growth in value to its continued tough organisational changes, digital transformation and adoption of advanced technology.
Tata's brand value has also benefited from its sponsorship of the Indian Premier League (IPL), aeronautical rebranding, Westside and the growth of its retail sector including Tata Consumer Products.
LIC Group, Reliance Industries, SBI Group, Airtel, HCL Tech, Larsen & Toubro, Mahindra and Jetwork are also among the top Indian brands. HCL Tech has reached the 8th position due to strategic investments in emerging technology and services.
Larsen & Toubro is at the 9th position in the list of top Indian brands
Larsen & Toubro is at the 9th position in the list of top Indian brands due to its focus on efficiency and operational excellence in many of its sectors.
Jetwerk is ranked 64th in the overall ranking and second among engineering brands with a brand value of $543 million. Founded just six years ago, Jetwerk has become a leader in manufacturing excellence.
Zetwerk uses technology to deliver services across a range of sectors such as renewable energy, defense, automotive and core engineering.
