BLOG

New career opportunities in the rapidly growing digital economy


It is indeed no small matter that in the new era of digitalization, bright career opportunities are rapidly increasing in the country and the world for the new generation of India in the digital economy. The global employment report by the world-renowned McKinsey Global Institute states that by the year 2025, about six to six and a half crore employment opportunities can be created in the digital economy in India due to automation , robotics and artificial intelligence .

Opportunities increase with increasing digitization

Along with the world, digitalization has progressed rapidly in India as well. The special thing is that a favorable scenario of rapid inflow of foreign investment for digitalization in India is emerging. Global digital companies are seen moving rapidly towards India to grab the bright prospects of e-commerce market of retail sector along with digital opportunities in sectors like health , education , agriculture. In such a situation, bright career opportunities are increasing in India's digital economy. It is clearly visible that in the world that has gone digital due to COVID-19 , employment and jobs in various digital sectors including e-commerce and digital marketing are reaching new heights. The e-commerce and digital marketing sector is growing rapidly in the country's digital economy. Global study reports released about the changes in life after lockdown and COVID-19 have revealed that a large number of people are no longer going to crowded places. According to the report of the world-renowned Bernstein Research, people have rapidly turned to digital during the Corona period and this change has become permanent . In such a situation, in view of the huge change in the habits and behavior of consumers in India, online shopping is seen growing by leaps and bounds and this is increasing employment in e-commerce. According to the assessment of the world-renowned Morgan Stanley, India's e-commerce business will grow by leaps and bounds by 2027 due to the FDI laws related to the online market and the rapid onlineization of offline businesses . There are no restrictions of time, distance and workplace for digital employment . Under the digital economy, work can be done easily even while staying at home.

New opportunities in the world's third largest digital economy

In the global economic reports being published these days, it is being said that the new power of the Indian economy, which is growing rapidly in the world, is India's digital economy . Recently, the report of Indian Council for Research on International Economic Relations (ICRIER) and global consumer internet group Prosus states that in the global ranking of digital economy, India has now become the third largest country in the world after America and China. Reserve Bank Governor Shaktikanta Das said that India is at the top of the world ranking in digital payments. In the year 2023, the share of Unified Payments Interface (UPI) in the total digital payment in the country has increased to around 80 percent. The number of UPI transactions has increased 273 times in just six years. In the year 2017, there were 43 crore UPI transactions, in the year 2023, their number increased to 11761 crore. Undoubtedly, UPI has revolutionized the payment sector in India. This study on digital economy by Icrier is based on five important parameters like Connect , Harness , Innovate , Protect and Sustain. India has scored 39.1 on these parameters , while the US, ranked first, scored 65.1 and China, ranked second, scored 62.3. After India, Britain is ranked fourth and Germany is ranked fifth. Releasing the report, NASSCOM President Debjani Ghosh said that the world still does not really understand how technology has integrated itself into the daily lives of Indians , which is the real digital economy. As an emerging economy, India has leapfrogged into the digital age. India is the country with the second largest internet network in the world.

every section of society connects to the digital world

It is no small matter that not only the youth in India are adopting digital technology but the educated elderly are also not behind in this. During the presidency of the G20 , India was recognized as a champion of using digital public infrastructure for large-scale delivery of public services. Infosys co-founder and chairman Nandan Nilekani also says that with the help of its unique digital public infrastructure and new digital capital, India has done in the last 10 years what would have taken five decades to work in the traditional way. In such a situation, now India, which has become the third largest digital economy in the world, will be seen writing a new chapter of rapid development. India is shining on the global stage in the fields of financial technology (fintech) and digital payments. More than 50 crore people from the weaker sections have been linked to the banking system through Jan Dhan accounts. Digitalization helped in formalizing India's economy and Aadhaar helped in direct benefit transfer (DBT) of payments to the beneficiaries by reducing leakage. The report published by the International Monetary Fund (IMF) on World Economic Outlook states that despite global economic challenges, digitalization is playing an important role in making India the world's fastest growing economy. The DBT scheme implemented in India since 2014 is looking like a boon. India has come a long way in digitalization with a strong digital infrastructure in the last decade. Preventing corruption by middlemen under government schemes , relief from physical forms of work and long queues in government offices and providing various services , facilities and entertainment facilities by clicking a few times on the mobile screen from the comfort of homes. are easily available.

New dimensions of career through government digital missions

It is no small matter that crores of people of the society are also benefiting from Pradhan Mantri Mudra Yojana , Atal Pension Yojana , Bharat Bill Payment System , National Electronic Toll Collection, Aadhaar-enabled Payment System and Pradhan Mantri Jeevan Jyoti Bima Yojana , Pradhan Mantri Suraksha Bima Yojana , Stand Up India and instant payment service , Digital Ayushman Bharat Mission, implemented digitally in April 2015 for easy loan and employment generation for small industries and businesses. India is among the top countries in the world in terms of digital payment and India has left behind big countries like America , UK and Germany. The Central Bank Digital Currency (CBDC) based on blockchain technology was issued by the Reserve Bank of India among a limited user group (CUG) in the retail sector on a pilot basis from the year 2022. This digital currency issued on a pilot basis currently facilitates transactions between people and between people and merchants in which digital rupee wallets are used. Now the Reserve Bank has proposed that the programmability of this currency should be tried offline, which will not only increase the adoption of digital currency but will also help in achieving public policy goals. This will ensure that the money is spent properly. This will also reduce the risk of fraud. Especially in the field of payments , there is a lot of potential for the use of CBDC. Programmability in digital currency will tilt the balance towards cash transfers as it will bring a kind of certainty that the currency will be used for the purpose for which the currency is being given.

It is also important to note that with the expansion of digital , the chances of fraud have also increased. Not only cyber robbers , but many big institutions are also involved in fraud. The digital banking sector has expanded a lot in the last five years , many companies have started behaving or doing business like banks , but the arrangements to keep them fully responsible are not adequate. A total of 13,530 fraud cases have been registered in the banking system in the financial year 2023. About 49 percent of these fraud cases fall under the digital payment card or internet category. Therefore, strategic efforts are necessary to maintain 100% reliability in the world of digital based banking. In such a situation, it is now believed that to increase the digital participation of the common man of India , by ensuring necessary arrangements like digital literacy in villages and backward areas , good digital skills in schools and colleges for students , training , cheap smartphones , uninterrupted internet connectivity and easy supply of electricity, India will be seen moving rapidly on the path of becoming the third largest economy of the world by 2027 and a developed economy by the year 2047. In such a situation, the government will move rapidly on the path of educating and training the new generation with new age digital skills and advanced technologies to make digitalization more dynamic in India under the new education system. To increase more quality digitalization in the country by the government, needs like digital literacy in villages, good digital skills training in schools for students , low cost of smartphones , uninterrupted connectivity , easy supply of electricity , etc. are being strategically paid attention to .

Skills required for a career in the digital economy

Some special skills are necessary for a career in the digital economy . These include good English , computer -IT proficiency , communication skills , mass communication , web design , good knowledge of web related software , analytical skills , It includes good information about market research , email , YouTube , Facebook , Instagram, Twitter , websites , Google ads , search results etc. Not only the youth of cities but also the youth of villages can easily set goals and acquire the skills required for a career in the digital economy .

How to enter the career path in digital economy

digital economy is not a difficult task. Degrees in economics, management, commerce, marketing, computer and IT are beneficial for making a good career in the digital economy . Most universities and many private institutions in the country offer certificate, diploma, degree and post-graduation courses related to various sectors of the digital economy. If you want to make a career in the digital economy, then you can move ahead on the path of a digital career and reach great heights by choosing a good institute for a course related to the digital economy according to your suitability.